Digital Content Delivery & Distribution
Digital Content Distribution
, or Digital Content Delivery
is the principle of providing digital information and content over the Internet in the form of products or services. Digital Content Distribution is now more viable than ever due to the rise of consumer broadband, and the market will continue to grow as bandwidth prices continue to decline. Today, common examples of digital content distribution include:
- Video games
All of the above forms of media are easily digitized and transferred over a standard broadband connection.
A primary attraction for employing a digital distribution model is its direct nature. By opting for digital distribution, an artist, comedian, magician, author, or other content owner can get his work into the public sphere of interest easily with minimum business expenses. This often leads to lower prices for the consumer and increased profits for the artists, as well as increased artistic freedom.
Digital distribution also opens the door to new business models. For instance, an artist could release one track from an album or one chapter from a book at a time instead of waiting for them all to be completed. This either gives them a cash boost to help continue or warns that their work is not financially viable before they have sunk excessive money and time into it. A clear result of these new models is their accessibility to smaller artists or artist teams who do not have the time, funds, or expertise to make a new product in one go.
A great example of this can be found in the music industry. Independent artists are now, for the first time, able access the same distribution channels as major record labels, without the restrictive practices or inflated manufacturing costs. There are also a growing collection of 'internet labels' that offer distribution to unsigned or independent artists directly to online music stores, and in some cases marketing and promotion services.
Digital work can be easy to duplicate without any loss of quality and with the direct nature and lower prices of online distribution, piracy of digital content has a far greater impact than it does for traditional media. Digital Rights Management (DRM) is the current solution to this inherent flaw with digital media. It allows distributors to protect their content from unauthorised redistribution. When someone tries to duplicate their purchase for another they will, depending on the DRM solution used, either be unable to, find that the product reverts to a trial mode, or risk the other user hijacking their product entirely for themselves. DRM is only one form of copy protection: it is defined by being dependent on a networked service rather than, for instance, a CD-ROM validator.
The experts at Digital Rights Director have significant experience in all aspects of digital media ingestion, encoding, management, protection, storage, and delivery. Please Contact Us today if your business requires assistance with Digital Asset Management, Digital Rights Management, or Digital Content Delivery!